Lego’s “Women of NASA” set is already a huge hit

Lego’s “Women of NASA” set is already a huge hit

Sally Ride made history back in 1983, when she became the first American woman to travel into outer space. Now, Ride and three other women who were NASA pioneers are being honored with their own Lego likenesses.

The “Women of NASA” Lego set went on sale this week, and quickly became the top-selling toy on Amazon.

Mae Jemison was the first African-American woman in space. Her figure stands alongside Ride’s next to a Lego version of the space shuttle.

But the toys do not just honor astronauts – astronomer Nancy G. Roman is also depicted. She was NASA’s first female executive and is often credited with being the mother of the Hubble Space Telescope, which transmitted stunning pictures of deep space back to earth.

Computer scientist Margaret Hamilton makes up another figurine in the set. She wrote the software code that helped the Apollo 11 crew land safely on the moon, and last year was awarded the presidential Medal of Freedom.

The women of NASA was originally thought up by science writer Maia Weinstock.

“We want to focus on NASA history,” Weinstock said.

She submitted the plans to Lego in 2016, and the project received the 10,000 votes it needed to proceed in a little more than two weeks.

By shrinking them down to a little more than an inch, Weinstock hopes these womens’ achievements will be magnified.

“You can never have enough that women celebrate women who have been underappreciated in history,” she said.

5 Strategies for Taking Your HVAC Online Marketing

5 Strategies for Taking Your HVAC Online Marketing

Knowing how to use online marketing is so different than knowing how to fix air conditioning units at home.

Your company may be the best at creating HVAC solutions, but without HVAC marketing to support it, finding new clients can be a slow process.

However, when you combine marketing efforts with great results, growth opportunities are endless.

While marketing may not be your specialty, do not avoid trying it.

Here are five strategies to use when doing your online marketing.

1. Run Competition Analysis
Before you do something with your online presence, research the way your competitors try to stand out.

What keywords do your industry see as the most valuable?

Do local competitors have strong social media?

Getting detailed and up-to-date answers to these questions will point you in the right direction for your HVAC marketing strategy.

Remember, if you’re just starting to use online marketing, you’re playing catch-up. Finding your competitors’ tactics can help overcome those shortcomings.

2. Always Think About Conversions
Once you’re ready to start selecting search keywords and setting up an overall budget, remember to keep conversion as your number one destination.

Prioritizing traffic over conversions is like distributing 100 flyers and not paying attention to whether 10 or 80 people respond. Getting online attention is great, and traffic often improves brand recognition, but ROI is no greater than conversion.

The better you can make sales, the more efficiently your budget is spent. Over time, this results in more profits due to less effort.

3. Focus on Your Content
One of the main ways to achieve a good conversion rate is to consistently produce new content.

For HVAC marketing, “consistent” means two things – frequent, and in-brand. You must produce enough content to remain relevant in your customers’ minds, but there must be a strategy behind it.

The more messages you have, the better potential customers will get to know you. They will get used to the value and personality of your brand. Over time, this could mean easily recognizing an AC Kaiser rather than a competitor.

Plus, the information will be more accessible because consistent content improves SEO performance.

4. Get Client Testimonials
Another way to increase conversions is to build testimonial pages.

This makes your site more trustworthy and approachable. It’s like taking an old school method of relying on word of mouth and using it in a way that consumers are now conditioned to respond.

Testimonials can be a deal breaker for consumers who do their research. If your reviews are easy to find and associate, there is a greater chance someone picks you than a competitor who does not use testimonials.

5. Consult a Professional
This is the most important tip on our list.

At the end of the day, everyone has their special skills, and is not expected for HVAC marketing to be a common skill. However, contacting a content marketing group is like getting insurance for your online venture.

The Military Might of Burgundy: Château de Bazoches

The Military Might of Burgundy: Château de Bazoches

One of the best but frequently overlooked ways to see Europe’s sights is by water. There’s nothing like cruising in a hotel barge and immersing yourself in the local scenery and culture, especially when there’s so much to see all around you. Join us aboard L’Art de Vivre on a journey through Burgundy, and soak up some of the finest attractions that France has to offer.
For lovers of France and military history alike, L’Art de Vivre will take you exactly where you’d like to go. The Château de Bazoches is a treasure trove of historical interest, military prowess and elegant architecture.

 

Back in Time

Dating back to the twelfth century, the grand château was originally built on a Roman site, overlooking the Morvan landscape. The estate itself originates from the fashionable antiquity of the seventeenth century, as evidenced by its magnificent architecture. Walking through its halls, you can easily imagine the courtiers of King Louis XIV strolling past you.

A True Genius

The most famous owner of the château is Sébastien Le Prestre de Vauban, widely renowned for his military genius. He purchased the estate following his enormous success in the siege of Maastricht, for which Louis XIV rewarded him with a large sum of money. His home became the headquarters for his strategic and fortification designs, which were widely respected and used by many French cities for over a century.

Ahead of his time, Vauban understood modern advances in technology and weaponry, making him a master of military planning. He would use intricate miniature ravelins, bastions and moats to further his ideas, and became a pioneer of the bayonet rifle, the iron-barrelled cannon and the mortar. His prowess in military engineering and strategy was unparalleled, so it’s no surprise that over 300 cities in France feature his designs, including Lille, Dunkirk and Bayonne.

Luxury Libraries

Château de Bazoches is also home to an extensive library, which contains over 5,000 books and is a must-see for literature enthusiasts. Vauban himself had a passion for literature, and penned his famous Royal Tithe during his time there. Unfortunately, his written criticism of the upper classes and the inequalities of the taxation system cost him his royal favour, causing him to fall from grace for the rest of his life.

Further Information

If the rich and varied history of this grand Burgundian house sounds too good to be true, what are you waiting for? European Waterways will take you on a luxury hotel barge cruise and ensure that you take in all of France’s best sights. For more information, don’t hesitate to explore our website or get in touch with our friendly team of experts.

Paul Newman is the Marketing and E-Systems Executive for European Waterways, the UK’s most respected provider of all-inclusive, luxury hotel barge holidays in France. Part of a team of experienced barging aficionados, Paul is first in line to endorse the perks of a slow-paced barge cruise to anyone looking for a unique holiday experience.

Gym Wear: 5 Things Everyone Needs to Need

 

You may not think too much about what you wear to the gym. This may be one of those old college shirts or bands that fill your drawer, and a pair of sweaty pants or waist shorts.

Even if you carefully choose the clothes you will wear for work or dating, this is the gym we are talking about. Who cares what you wear?

It turns out you have to care. Here’s why – and how to choose clothes that will benefit you as you exercise.

5 Ways To Work in Style
1. Get a Good Fit When Getting Fit

Do not choose loose clothing to work on. They will not make your body look bigger. Sloppy box shirts and slacks will just keep you in the gym.

In addition to possibly getting stuck or caught on the machine, too-large clothing will not let you see how your body is moving. This means it will be more difficult to monitor your form.

The shirt for exercise should be no more than two to three inches of excess fabric at the waist; select shorts that are hit about two inches above the knee. Check out some great options from Generation Iron.

2. Choose the Right Fabric

Many men release their old shirts, which have holes under the sleeves or are too worn out for everyday wear, to the training drawer. Experts say it’s a mistake. Cotton t-shirts will absorb your sweat, making it feel heavy and uncomfortable to wear.

Special performance performance is a better choice. Woven fabrics will not make you feel wet, sweaty, and sweaty. You also will not let puddles fall on the bench after you’ve finished pressing – your colleagues will love.

3. Choose Clothes Over the Hole

We understand; You have worked hard for those pecs and lats, and you certainly want to show it to them. Any kind of fishnet jacket or tank top that barely exist, however, will mark you as “the guy.” Which man? One of the women rolled their eyes.

These days, the gym is more social than ever. You can meet your boss, potential client, or the woman you watch at Tinder. So choose a low-key clothing, not flashy ,.

4. Right Footwear

It should go without saying that you have to wear the right athletic shoes, but next time you enter the gym, look down. You may be surprised by the number of people you see in Vibram, sandals, even boots and flip-flops!

If you are not primarily running or cycling, choose a pair of comfortable and supportive cross-trainers.

5. Choose complementary outfits

Unless you always bathe in the gym, you should invest in a special jacket or coat to throw while you are away. Why?

Placing your nice woolen fur coat over your sweaty gym clothes will eventually lead to a plain peach coat smelling like you do a sprint of wind in it. In Georgia. In August.

Buy a performance jacket that is warm enough to prevent cold when you leave the gym. Bonus – You’ll have something for hiking and outdoor exercise as well.

5 Helpful Car Rental Suggestions

5 Helpful Car Rental Suggestions

Everyone look forward to saving as much as we can. When it comes to traveling, it matters even more. Although some travelers give attention to saving through cheap airfares and hotel deals, there is far more attention that needs to be paid to the automobile rental costs. You’d be surprised to come across how high place be. One common misconception is that these car local rental rates are all the same and no point in planning before time. You certainly need those wheels on your next trip. However, you can save through so many ways to cut down the endless cost of car rental. Here are some of the best tips.

 

1. Join a Commitment Program
However are still a lot of travelers who hesitate after becoming a member of any extra programs, there is no reason why you shouldn’t. A commitment program is great because signing up is free of cost and the permanent benefits good. This might be stressful to understand the procedures in the beginning, but would you mind getting upgrades and perks? With being a loyal call, you’ve significant odds of increasing your status. The same as recurrent fliers are benefitted with the loyalty program of an airline, joining motels car loyalty rewards program would be a great way to save! car rentals in bhutan

Sequel payments on your Produce Use of Coupons
Ahead of booking, it’s always beneficial to look out for coupons and deals related to car rentals. Not any matter what time of the year you’re journeying, there’s plenty for those in need. Want to know the best part of possessing coupons is the fact you’re recognized for over and further than the discounts you get as a frequent hazard. At Alamo, Avis, Money and Budget, you will find the hottest bargains on rental car.

3. Avoid the Airport
As a result of convenience, a lot of us conclude making the mistake of paying higher at the airport. To save lots of a lot more, all you have to do it so allow yourself more time and go out of the air-port vicinity. This would help you to come across many choices of elsewhere agencies that will give you some great rates. Although this challenges your convenience and comforts, you will benefit in the form of huge savings.

4. Lengthen your Reservation
Most of us when striving to save money publication for exactly the same duration as needed. Make an effort doing it otherwise next time. This is because reserving for a longer period can significantly lower your base rate. For instance, weekend rates are often higher in comparison to weekdays. Thankfully, many car rental companies give a good go back although you may hand back the car prior to expected. Even so, for the clarity of procedures it is just a must to go through the conditions and conditions before tallying on the contract. http://www.travelmusafir.com/

5. Gas Costs
Unfortunately, many of us consider this cost trivial. This can be a must to do a research about the gas costs to approximate them over a period of time. GasBuddy is a great mobile iphone app that allows you to determine the expense of gas no subject where you go.

How To Get What You Need To Succeed In Your Home Business

We have experience. Just because an internet or marketing company may be new to us, it does not mean the number of beginner “beginners” personally or professionally. It does not mean that we do not have the power to learn what needs to be done to succeed if something of our region can ‘tackle’. Today, we are the sum total of all that we experience. or learn so far in our lives. We must consider every situation or transaction to be a ‘stepping stone’ – an important page in our little black experience book. All experiences may give glory to your glory if we keep an open mind and see the right thing.

We must be aware of the resources we have. We need to know what our assets are and where they are in our heads, so we can get them in whatever circumstances. If we need time to think, we can think about what needs to be done. ‘Thinking on your feet’ becomes an art of experience with the extent to which you gain confidence in your accomplishments.

We must not accept the feeling that we should not do anything because we do not measure it in this position or position! If we really want to do something, we will learn how – we will seek so that we seek its path. We will try something and find something that is not in a certain period. A case that does not work at all is teaching rather than learning to do the right thing.

These are all temperaments in the way we control abnormalities and turn. If we land on our feet, usually because we are really involved in our trade and take it seriously. When a great wave comes, we guide and we have an anxiety design. Actually ‘when the world gives us lemons, we make lemonade’.

Conversely, obstacles may arise and in those times we can not cope. If we have made a mistake, no why, because ‘missed failure’ needs to be done. We can take the pieces and keep them together; so we may refer them in the future if there is an opportunity to show up where we believe and / or know it is a better time to start a home trade than might be in the last resort. Never ‘Go to the Front and Up!’

Togetherness in Thanksgiving

Togetherness in Thanksgiving

In the United States Thanksgiving is celebrated every Thursday at the fourth week in November. While in Canada Thanksgiving at lively every month and a half before the second Monday in October.

Thanksgiving is almost the same as Lebaran day in Indonesia. Indonesian people’s tradition during the celebration of Lebaran is mudik as well as America at the time of Thanksgiving also doing homecoming.

At Thanksgiving the American community is gathering together, praying together while enjoying a meal together. The food served on the occasion is a special Thanksgiving meal that is not left behind is turkey meat.

Thanksgiving is an annual public holiday celebrated by people in the United States and Canada. The celebration is to celebrate the harvest and other blessings gained from last year. Thanksgiving has its roots in religious traditions, but today Thanksgiving is celebrated as a secular holiday by American society.

The tradition of Thanksgiving has begun since the XVII century, but this Thanksgiving event is celebrated on a date with varying popularity among celebrated countries.

Thanksgiving is a national tradition first proclaimed on November 26, 1789 by George Washington.

While the contemporary date is celebrated every fourth Thursday in November set in 1941 by federal law.
Togetherness in Thanksgiving
Basically Thanksgiving is a great time to be grateful and appreciative of what you already have.

At Thanksgiving is a perfect time for families to meet, socialize and even enjoy togetherness in a company with each other, this celebration is sometimes the only chance in a year to enjoy togetherness.

Wrap Up for the Wild Winter End in Morzine

Wrap Up for the Wild Winter End in Morzine

Morzine is a great destination for a wild weekend to spend skiing all day and partying all night. If you and your friends have only a few days to get your winter flow, follow this itinerary to take advantage of your trip as well as possible. Wrap Up for the Wild Winter End in Morzine
About Morzine

For a weekend get-away, Morzine is the perfect destination. As part of the Portes du Soleil resort, the hotel has 400 mile slopes and caters all the skills. Not only that, it’s quick and easy to get to! Just 75 minutes’ drive from Geneva airport, you can get transfer from Geneva to Morzine and be on the slopes in no time. Wrap Up for the Wild Winter End in Morzine

Your weekend schedule

Day One: Get the Nyon cable car then lift La Pointe to Pointe de Nyon. Pistes are wide and usually empty, so this is a great place to race your friends. After lunch, travel to Switzerland and tackle the Mossettes. Take the Prodains Express gondola to Avoriaz, then lift the Chavenette to Les Crosets and finally the Grand-Conche elevator to the Mossettes. It might sound like a bit of a trek, but it’s an easy journey worth the effort. There are brilliant blue and red stretches to slide down. Day Two: Travel from Champoussin to Les Morgins for the best skiing route in this area. The pistes are a bit narrow but are perfect for experienced skiers and beginners. In the afternoon, end your vacation with an explosion in the Les Stash snow park (accessible via Les Lindarets lift). You and your friends can train your bad acts in the mounds and rails of the park. The Après Ski Scene Wrap Up for the Wild Winter End in Morzine

• Pre-drinks

Morzine has a brilliant and vibrant nightlife. For pre-drinks, I would recommend Coyote Bar or Le Cavern. While the first has great beverage deals, as well as pool tables, air hockey and bowling lanes, Le Cavern regularly hosts live bands that will keep you hyped for the night ahead.

• Night club

Day One: Go to Le Paradis in the center of the old town. The atmosphere is unlike any other, with a naughty leopard print chair and dance floor themed ‘Saturday Night Fever’. They also have a great live DJ that will keep you dancing till dawn. Day Two: Make your second night more memorable at L’Opéra. Blasting home songs, techno and D & B, they host a variety of brilliant theme nights. What could be better than partying with your friends with cheap music with improvised costume costume until 5 am?

How to get there

The fastest way to Morzine is to fly to Geneva airport. Switzerland, easyJet and Flybe all offer direct one-and-a-half hour flights from London ranging from very tempting prices. Getting from Geneva to Morzine is then quick and easy with Shuttle Direct. Shared, group or personal transfer messages through their easy-to-use website and a friendly driver will meet you outside the terminal. The journey from Geneva to Morzine takes more than an hour, so you’ll enjoy the snow in no time!

Luke Johannes is the driver for Shuttle Direct, the number one provider of private and shared airport transfers across Europe and North Africa. If you are looking for an affordable transfer from Geneva to Morzine, Luke and his colleagues can ensure that you and your luggage get to and from the airport quickly and safely. Wrap Up for the Wild Winter End in Morzine

The River Po: a Barger’s Guide

The River Po: a Barger’s Guide

Searching for great river cruises? Italy’s lovely rivers and canals offer tourists a chance to explore the wonders of this beautiful country. When you navigate down the River Po, you can travel through the various Italian natural landscapes, marvelling at unique lagoon islands, gorgeous lakesides flocked with birds and charming Renaissance cities with awe-inspiring architecture.
Length and Route

 

The River Po is a 650-kilometre long stretch of water that will take you from the canal city of Venice to the cultural hotspot of Mantua. Starting in the Venetian Romantic city, you can travel up the river through the Po valley, along the river and the Bianco Canal to San Pietro in Volta, before heading towards Zelo and Governo and finally reaching the lakeside city of Mantua. Along the way, you will encounter both the upper and lower Po plains which are surrounded by the Alps, the Adriatic Sea and the Apennines. You can admire the contrast between the two levels, as the first is a drier landscape with few trees and the second is abundant in water and greenery.

History and Feats of Engineering

The Po River has a very interesting and intricate history. Although it is a bit temperamental, in some places being extremely shallow and in others flooding the landscape, the River Po has enabled centuries of settlers to prosper. It is Italy’s largest waterway and ensured that the region grew into the country’s most important economic area. Its water fed the fields on the bank and led to the flourishing of agriculture. Connecting Turin, Vercelli, Piacenza and Cremona, it was also used as a trade route by the early Mediterranean settlers and later by the Romans too.

This extraordinary river also gave birth to the iconic canals of Venice, as it forms a 100-kilometre long delta which feeds the city’s lagoon. Creating the famous 118 islets, surrounded by 177 canals which host many river cruises, Italy is able to attract many tourists to The Floating City every year. It would not feature its unique architecture of colourful houses built on the ‘submerged forest’ of wooden piles without it. It is also thanks to this legacy that the Po Delta has been named a UNESCO World Heritage site.

Attractions en Route

You can gain brilliant insight into the Roman, Etruscan, Istrian and Byzantine empires by going on Po river cruises. Italy is a treasure trove of culture, with stunning architecture and artworks just waiting to be explored. I’d recommend visiting the beautiful seventeenth-century Villa Ca’Zen. Located on the riverbank, it is a breathtaking stately home where the great Lord Byron courted his muse, Countess Guiccioli, and composed some of his most famous verses. You will also want to explore the city of Mantua, with its neoclassic Palazzo Canossa and the impressive Renaissance dome of the Basilica di Sant’ Andrea. For a bit of musical history, head over to the Teatro Scientifico where the young Mozart first wowed his contemporary with his extraordinary piano skills.

Paul Newman is the Marketing and E-Systems Executive for European Waterways, the UK’s most respected provider of all-inclusive, luxury river cruises and barge holidays throughout Europe. If you’re looking for the most exciting river cruises, Italy is an ideal choice. Part of a team of experienced barging aficionados, Paul is first in line to endorse the perks of a slow-paced barge cruise to anyone looking for a unique holiday experience.

For the Fearless: Via Ferrata in the Daring Dolomites

For the Fearless: Via Ferrata in the Daring Dolomites

Safety harnesses, a network of steel cables, security ladders and climbing insurance are all necessary for you to be able to reach the summit. Even seasoned mountain climbers find these peaks challenging – and you’re going further yet! You’d better believe the panoramic, jaw-dropping views from the top will be worth all the sweating (from both exertion and adrenaline…).
Trekking through the Dolomites is anything but a walk in the park. Renowned for its towering peaks, north-eastern Italy’s mountain range crests at over 3000m regularly. Easily recognisable thanks to its limestone spires which grace the pages of any adventure mag worth its salt, it doesn’t take an expert eye to realise this mountain range is for serious thrill-seekers.

 

Via Ferrata is The Answer

Via Ferrata offers the chance to access some of the world’s most imposing summits. Austro-Hungarian and Italian armies created these trails during WWI for the purpose of transporting supplies and soldiers through previously inaccessible regions. And now you can mirror their movements!

Nowadays the routes are in peak condition thanks to the efforts of the Club Alpino Italiano (CAI), who maintain and equip the via ferrata paths.

For a mountain climbing experience with the ultimate edge, try one of the following routes.

5 Day Flying Visit

If time isn’t on your side, don’t worry. Make a round-trip from Cortina d’Ampezzo for a 5-day adrenaline-fuelled getaway. You’ll get a flavour of different via ferrata every day, and in the evenings you can sample the flavours of the local Cortinian cuisine. The culture here is great fun too, and you’ll have the added bonus of enjoying the mountain rifugio vibes.

Sella Massif: Hiking and the Via Ferrata

Does the epic metal trail tempt you, but you’re also an avid hiker? Not a problem! The Sella Massif offers the best of both worlds. 5-day excursions from the Alta Badia are organised regularly, combining hiking with via ferrata for the ultimate dare-devil trip to the Dolomites!

Val di Fassa Region

Do you have more time to play with? Then let the Val di Fassa be your playground! An 8-day itinerary will let you really get to grips with this region’s mountains and trails. The greener stages of the route can be traversed on foot while the steep rocks littering the mountain are to be tackled by ladders and iron steps.

At the end of your trek you’ll have some envy-provoking Instagrams, rock-hard calves and a wealth of epic anecdotes to share.

Don’t Forget!

Make sure you have the necessary climbing insurance before you set out on this path. Get a quick quote that covers you for all of your adventures this year with great annual climbing insurance, or opt for a single cover if this foray through the Via Feratta is enough adrenaline-fuelled fun for now!

Author Plate

Ethan Bailey is an experienced adventure traveller and insurance expert with the team at Let’s Go Insure. Ethan’s passion is to inspire his clients to go just that little bit further, deeper and higher on their travels and his expertise in providing the ideal insurance cover allows them to do just that. If you’re looking for the best climbing insurance Let’s Go works with the most experienced underwriters, intermediaries and insurers to offer a range of competitive insurance without compromising on cover.